Monday, June 30, 2008

The post-production company's logo :)


THE LATEST LOGO (MADE BY AI)

This is the assignment we did last week. After showing my draft and describing the idea, I have changed some detail and I glad that it turns out much better than the first one (Thanks GOD !! :D)

Of course, everybody forget some visual meaning of the logo, so I will explain here again:
  • the sun is made by the shape of the film reel.
  • the 3 moons are put in a triangle shape which represented for the strength of the company and also the film industry.
  • the combination of Sun and Moon is accidentally suitable for the logo of a post-production company. It shows the unity, the harmony. They are naturally made for each other. As adding sound into the film, this is a significant requirement for the company.
  • the sun seems to be shiny which also describes how strong the company is and they will definitely develop in the future.
  • the logo is flying (or dancing =)) ) with its shadow underneath. It is not only makes the viewers feel that the logo is more real but also express the creativity, which is the second important element for the company ( adding the shadow seems not making the logo be so much complicated ^o^)
About the latest logo, I am quite satisfied with the color that I arrange in the logo. For the film reel, I choose the black and white radial color instead of the simple black. It makes me feel a little bit less boring whilt ther are just black and white. It is not much but for me, it is enough. ^^

1 comment:

Viet said...

I think your final art work looks much better than the original one.

It looks sharper, stronger. The triangles make the sun look much stronger. Let me practice a little bit :). The Symetrical Balance and Unity principles have been applied.

I like the shadow, it gives me a feeling of movement of the logo.